What is SEO and how important is it for a website?

When you build a website, this doesn’t automatically ensure that it will attract many visitors. A very important factor that influences this result is the ranking of the website in search engine results such as Google, Yahoo and Bing. The higher your website appears in search engine results, the easier it is for internet users to find it.

This is exactly why you need SEO (Search Engine Optimization), which means optimizing your website for search engines. There are two types of SEO:  On Page SEO and Off Page SEO.

On Page SEO refers to the optimization of the structure, the content and the technical characteristics of a website so that it can be user-friendly and easy to find on search engines.

Off Page SEO refers to creating backlinks to a website so that it ranks high in search engine results.

In addition, an important factor that can influence SEO are the keywords of your pages and search keywords for your website. Of course, other basic SEO criteria include the right use of meta tags, page titles, content formatting and internal interconnection.

A piece of advice for website owners is to make sure that they use Latin characters to name the images that they upload on their website. In this way, you can make it easier for search engines to find you.

Two important criteria that are a real advantage to every website and improve its SEO are image optimization and the creation of a responsive web design.

We must not forget to refer to the creation of a sitemap. This map will be submitted to search engines and thus, it will be easier for them to find it.

It is good to mention that the loading speed of a website is essential so as to increase the visitors. If the loading time of your website exceeds 5 seconds, most visitors will soon leave the website. In addition, loading speed is an important criterion for search engines as they reward websites that have a good loading speed with higher ranking in search engine results.

Let’s not forget to mention the importance of an SSL certificate for your website. A website that has an SSL certificate definitely ranks higher in search engine results and it is a website that the users believe they can trust as there is an indication that the connection is secure. In this way, internet users feel that the website is reliable and they won’t hesitate to buy a product or make a transaction.

These are only some of the fields that SEO deals with but we must point out that SEO is a science and thus, it is important to assign the SEO of your website to experts that can help you achieve the desired result.

Web-Infox specializes in SEO and thus, we can guarantee true results! Trust us with the SEO of your website and you will definitely see the difference! Because SEO is a science that few people know as well as the experts at Web-Infox!